MISSION: White Water Gallery is a not-for-profit Artist-Run Centre committed to supporting artistic practices that prioritize risk and innovation. Understanding the need to advance the public’s threshold for viewing contemporary art the gallery encourages outreach programming that promotes accessibility and shared knowledge.

MANDATE: To advance the public’s appreciation of the arts by producing public art exhibitions and presentations, and by providing a forum for qualified artists to exhibit, present, or perform their artistic works through participation in such events.

History / Background:
Founded in 1974 and incorporated in 1977, the White Water Gallery (WWG) was originally created to facilitate opportunities for local artists in need of professional development who were unable to find accommodating venues for their research and dissemination projects. This need combined with the dedication of many local artists founded an institution devoted to the support of artistic development prioritizing research, risk-taking and experimentation in the arts. Today many of Canada’s most established and successful artists acknowledge the role WWG has played in advancing their careers.

Brief History:

  • 1974    White Water Gallery (WWG) is founded by six local artists,  becoming the first     public art space in North Bay.
  • 1977    WWG is incorporated as a not-for-profit Artist-Run Centre (ARC).
  • 1980    WWG receives charitable status.
  • 1980    WWG is one of the first ARC’s to receive operating funding from Canada Council for the Arts (CCA).
  • 2007    WWG loses operating funding from the CCA.
  • 2008    Re-envisioning process begins, culminating in a three-year Strategic Plan.
  • 2010    A new Programming Document is developed through the OAC Compass Program.
  • 2010    WWG receives a three-year funding commitment from the Ontario Trillium Foundation to hire a full-time Executive Director after running for two years with volunteers.
  • 2011    WWG receives its first grant from the CCA in five years.
  • 2012     WWG diversifies its staff to include both an Administrative Director and Director of Programming.
  • 2013     New three-year strategic plan developed with Jenny Ginder of Ginder Consulting through the CCA’s Flying Squad Program.
  • 2013     WWG brings in Young Associates through the OAC Compass Program to assist with financial management and bookkeeping training.
  • 2013     WWG begins an archiving digitization project with funding from the Ministry of Culture.
  • 2013     WWG re-applies for CCA operating funding